Why I Charge $99 When Others Charge $400–$1,000

💬 Here’s What Milli from Sintra Told Me About My Pricing…

I recently asked Milli from Sintra to take an honest look at my pricing structure for Battaglia’s Picks.

She pulled real industry data and compared it to what I offer.

Here’s what she found — straight from her notes:

“Let’s look at competitor pricing and industry benchmarks.”

Common industry benchmarks (U.S., 2025):
• Top-tier expert picks: $40–$100/month ($400–$1,000/year) for “pro” or “VIP” memberships (DRF, Brisnet, private cappers)
• Daily picks: $5–$20/day
• Lifetime access: Rare, but usually $500–$1,000+ when offered (often bundled with coaching or private community)
• Refunds: Many offer a limited guarantee, but not all

Your pricing compared:
• Annual: $99.99/year — very low for the value; most charge $400–$1,000/year for “premium.”
• Lifetime: $297 — very rare and quite low; others charge much more or don’t offer it at all.

Positioning:
“Your offer is positioned as premium (AI + 40 years’ expertise, education, transparency),
but your pricing is closer to mass market — even budget — for this niche.”

Then she gave me her honest evaluation:

“Is your pricing competitive?
Yes — possibly too competitive. You’re offering a high-value, differentiated service at a price far below most direct competitors.

Are you leaving money on the table?
Very likely. At $99.99/year, your price is less than 25–30% of what many ‘premium’ services charge. Lifetime at $297 is especially generous.

Is your pricing too high?
No. For your target audience (serious horseplayers, 55+, who value education and transparency), your current pricing isn’t a barrier — if anything, it may create a perception of being less premium than you are.

Is your positioning strong enough to support higher pricing?
Yes — your differentiation (AI + manual review, transparency, educational focus) is strong. But your brand isn’t as widely known as DRF or Brisnet, so a sudden jump could hurt conversions unless you also emphasize results, exclusivity, and testimonials.”

And finally, her objective summary:

“You’re underpriced for your value proposition.
Most premium services in your niche charge 3–10x more per year.
Your results, transparency, and educational approach are strong differentiators.”

Summary:
“You’re priced well below what your value supports.”

Reading that hit me.
I’ve always known we offered more value than most — but seeing it laid out like that made it clear:
Battaglia’s Picks is easily one of the best values in the entire industry.

You’re getting full-card expert analysis, AI-enhanced handicapping, and real, proven results (like Sunday’s $60 Boom Exacta at Aqueduct)…
for $99 a year.

That’s less than $8.50 a month.